Get Spooked By More Sales: Halloween Marketing Guide For Retailers

By: Diana Posted on: Oct 23, 2024

According to the National Retail Federation, Halloween spending in the USA is projected to reach a record-breaking $11.6 billion in 2024, with the average consumer planning to shell out an estimated $4 billion on costumes, decorations, and candy. This spells one thing for apparel retailers: soaring sales, provided everything is set up nicely and properly.

What do we mean by “nice and proper” you ask? Keep reading for all the right steps for your store to bring in more treats.

Become A Source of In-demand Halloween Supplies

Halloween isn't just about candy corn and jack-o'-lanterns. The season brings several opportunities for clothing stores to boost their bottom line. One of those opportunities depends on whether you have stocked up on Halloween costume supplies. We recommend offering not just custom Halloween apparel but also blank apparel for your customers to customize in the way they want. The idea is to offer a curated selection of blank apparel featuring t-shirts, wholesale blank sweatshirts, blank hoodies wholesale, and wholesale blank jacketsin all the right Halloween colors.

This strategy of offering both blank & custom supplies can work magic on your sales figures for a few reasons, including:

DIY Appeal: You can expect a few customers to want to do the designs themselves. Stocking up on t-shirts or even wholesale blank sweatshirts gives customers and DIY enthusiasts the option to customize their costumes.

Custom Creations: Appealing to those who prefer ready-made options are apparel with Halloween graphics, quotes, slogans, and more printed on them. You can try local-themed costumes as well.

Offer Other Products Too

It’s Halloween. Apparel stores need not stick to apparel alone. What we mean is to offer products specifically customized for Halloween. You can either sell them, incorporate them into bundles, or give them away as gifts to customers who spend more at your store. Some people also don’t like dressing up for the season but don’t mind a Halloween-themed product. A customized cap, water bottle, or a backpack maybe? This is how customers who would normally pass you by take an interest in your seasonal range.

The Right Picks for Halloween

Make sure to get the apparel & accessories right for the season. For Halloween, you want to offer something that befits the season as well as the celebration. Invest in not just tees & sweatshirts but also wholesale jackets to diversify your offerings.

Here are ShirtsBargain’s value-priced recommendations:

Blank Wholesale Zip-Up Hoodies

Blank Pullover Wholesale

Blank Jacket

Bulk Hats

Wholesale Bags

Wholesale Blankets

Marketing Ideas

Now that you've sorted your inventory, it's time to think about how to get customers through the door.

Social Media Promotions: Instagram Costume Contests and TikTok challenges are revived during Halloween. These contests are a great way to give back to the community while also promoting your merchandise.
In-Store Decors: You can step this up by transforming your fitting rooms into spooky spaces. It'll encourage social media shares. If the store reflects the season's vibe, you can expect more walk-ins and better in-store engagement.
Buyer Incentives: Discounts, Coupon Codes, Multi-Buy Offers, Giveaways, etc. can not only increase customer retention but also invite new customers to check the store out.
Staff Costumes: Get your team into the spirit by having them dress up. It creates a fun atmosphere and can inspire customers' costume ideas.
Extended Hours: Stay open late during Halloween as many shoppers will look for last-minute costume pieces.

Halloween is a retailer's dream come true. With the right mix of products, marketing, and in-store experience, you can turn this season into a serious profit booster. Start early, stock smart, and create an unforgettable shopping experience. ShirtsBargain can help you maximize your savings while you’re at it.

Let’s see if spirits can't be profitable!