Custom Jackets - Why and How to choose them

According to ASI research, personalized or custom jackets have an extended lifespan, being kept for an average of 16 months, sometimes even longer. This extended use results in a high number of brand impressions, with a single jacket able to generate 6,100 impressions. 

This makes outerwear a highly effective marketing investment with a great return on investment, making it a must-pitch category for your customers.

Before we dive into jacket styles, let's take a look at some additional benefits of selling promotional jackets:

When recommending and customizing jackets, it is essential to understand the intended use and purpose of the jacket. This includes identifying the intended wearer and the activities they will be doing while wearing it, such as winter sports, working in extreme weather conditions, commuting, or jogging in the rain. Once the purpose is determined, you can then move on to selecting the appropriate style and fit for the jacket.

You have several options to choose from, each with its own unique features and benefits. Here are the most popular picks. 

This soft, comfortable material offers added insulation, making it suitable for people working or playing in cooler temperatures during fall or early spring.

Windbreaker

Lightweight, often made from nylon, it provides protection from cooler weather and precipitation in the spring and fall.

This activewear style is lightweight, allowing for freedom of movement and breathability, while also offering protection against the cold.

This thicker, more durable version of the soft shell is often seen in blank workwear styles.

These jackets provide maximum warmth for job sites or outdoor events, thanks to added insulation.

Designed for colder areas, these jackets have extra lining or insulation to keep the wearer warm, and often made of fleece, and have a waterproof shell.

This lightweight and functional style, which is on trend this year, keeps the wearer warm in cold weather.

This military-inspired style is both warm and fashionable and popular this season. 

When selecting jackets for clients, it's also important to consider sizing and color options. Choose jacket styles that have an inclusive size range, such as XS to 5XL, to cater to a wide range of people. Additionally, consider if youth sizes or companion styles for men and women are available. When outfitting large groups, having a wide range of options is crucial to ensure everyone can find a perfect fit.

Finally, when it comes to color options, there are many to choose from. You should be able to match your client's brand, school, team, or event colors with ease. Many styles offer a variety of options such as neutrals, muted heather shades, lighter colors, neons, color-blocked styles, high-visibility for night conditions, and more. For work jackets, it is best to choose outerwear styles with reflective features. This allows you to find the perfect color match to suit your client's needs and preferences.

When it comes to decorating jackets, there are many options for artwork, imprinting methods, and logo locations. Decorators have a wide range of options that can be used for a variety of outerwear styles and brands. Here are the most important ones you should know. 

Now that you’ve become familiar with this season’s popular outerwear styles and decoration methods, it’s time to find styles you can share with your excited clients.  Explore our outerwear collection to find the best jacket styles at wholesale prices.