How Wholesale Beanies Can Boost Your 2025 Winter Sales
By: Diana Posted on: Jan 23, 2025Mornings got frosty and evenings got chilly. Sales are about to take a hit. Unless you know a few tricks to maximize seasonal profits. If you are running a retail store or boutique, get beanies in your inventory to boost your sales.
How? Let us explain.
First and foremost, strategic merchandising is how you overcome the seasonal dip. And beanies are just the MVP of winter merchandising.
Role of Beanies: Past & Present
Remember when beanies were just basic winter gear? Now they are not only a fashion statement, but also one of the hottest promo items during the colder months. In 2025, beanies have solidified their position once again in the market, crossing age groups and style preferences. From Gen Z fashionistas to practical millennials and style-conscious professionals, everyone gets in on the beanie game at this time of year. ShirtsBargain’s beanie sales soar among retailers during this time too.
The reason for the sudden appeal is the versatility of the beanie, with no restrictions to any specific demographic. Beanies become a feasible choice for outdoor enthusiasts, students, and fashion-forward individuals. This appeal makes it a great idea to stock up on wholesale beanies for winter wear collections and for winter promotions.
And that’s where things get particularly challenging for retailers - selecting a brand.
Brand Selection
Choosing the right brands does make a difference. For retailers, bulk sourcing is the more viable option to minimize investment. And for that, a few wholesale beanie brands have to be checked out. Some brands won’t squeeze your wallet dry; brands like Port Authority, Sport-Tek, and Port and Company. Then there are brands known for premium offerings like New Era, The North Face, and Carhartt.
Port Authority Beanies
Port Authority beanies offer that perfect blend of durability and style at budget-friendly pricing that our customers love. Their range includes everything from their iconic R-Tek Stretch design to rib knit slouchy styles.
Our Recommendations:
Port and Company beanies
Port and Company beanies are even more affordable and deliver great quality for the price.
Our Recommendations:
Sport-Tek Beanies
If your clientele leans towards athletic wear or performance accessories, Sport-Tek beanies can deliver that performance edge.
Our Recommendations:
Smart Stocking Strategies for Maximum Returns
The most important thing about winter accessories is timing. Start displaying your beanie collection as soon as possible, but don't go all in at once. Stage your inventory rollout:
- December-January: Focus on post-holiday deals and winter sports styles
- February: Push final winter clearance while maintaining core styles
Strategies that worked for some of our top clients:
Positioning the beanies near the store entrance or adding a “Featured” list on their online stores
- Display of various styling options
- Beanie pairing suggestions in-store
- A special showcase of color-coordinated outfit styles with beanies
- Customer feedback wall with in-store photos of customers wearing the beanies during trials
Pricing Strategies We Recommend
The profit margin potential of investing in wholesale beanies is something to take into account. ShirtsBargain’s low per-piece pricing combined with our bulk discounts (and free shipping on bulk blank orders) can give you more room for bigger profit margins. Maintaining a healthy margin is something you need to figure out.
We recommend a tiered pricing strategy.
- Basic styles: Entry-level pricing to drive volume
- Premium brands: Higher margins obviously
- Customized beanies: Based on total sourcing, customization & overhead costs
Customized beanies give you a bigger turnover, provided the designs appeal to the target audience. Embroidered beanies are particularly well-received. If you are new to embroidery on beanies, you might want to check this blog for vital tips and best practices.
Port Authority Beanies has consistently delivered great margins to our customers who are in retail. Sport-Tek is a little niche. Blank beanies from Port & Company are great options for beginners who have only started introducing beanies in their inventory.
To increase the average transaction value, we recommend bundling the beanies with other items that complement them.
ShirtsBargain’s customers operating designer boutiques and apparel retail stores have found an increase in seasonal sales when they also used beanies for promotions. Statistically, this increase can account for up to 30% of seasonal sales. We are not claiming beanies to be the top-selling items. However, they play a key role in increasing sales, with a high turnover rate and solid margins.
Endnote
Adding beanies to your winter merchandise mix isn't just about selling winter wear - it's about maximizing your seasonal revenue potential with a product that customers actively seek during the season. Ultimately, success in retail often comes down to offering the right products at the right time.
Explore ShirtsBargain’s bulk beanie options, and position yourself for a profitable season.
If you are looking for something more than just accessories for winter, check out our curated list of winter jackets, with styles that work even past winter.